Fulham FC: A New Era ⚫️⚪️

Fulham Football Club is proud to introduce an evolved brand identity, built around one of Craven Cottage’s most distinctive pieces of architecture. Inspired by our historic home, a new modern Club design system and bespoke typeface has been launched, with every letter, word and number rooted in our heritage and proudly bringing Fulham’s identity as London’s Original football club to life. #fulham #football #soccer #brand